From the website:
The Chicago United Hoops Classic was established to honor the late Bulls’ legend Norm Van Lier. The West/South Side rivalry, which Norm knew well, is one that can bring our City’s youth together to promote non-violence, but also to reward select students who make higher education a top priority. Proceeds from the event will benefit the Norm Van Lier Scholarship Fund and the Purpose Over Pain organization.
Some of the best players in the NBA have come out of the south and west sides of Chicago including Kevin Garnett, Derrick Rose and Dwayne Wade. Together we can make an impact on a whole new generation of athletes.