The Growing Trend of Video (Infographic)

Everyone has TBD.  Too Busy Disorder.

We don’t have time to read pages and pages of facts and statistics about anything unless we are getting paid to read it… and even then.  We want the meat and potatoes of the story and we want it now.

That’s where the following infographic comes in.  If you don’t already know, infographics are the cool new online trend because they combine really powerful text and statistics with visually appealing graphics.  When we are moved visually, we have a better chance of evoking a feeling.  Thus, we combine the two.

What do I want you to come away with after looking at this infographic?  That video is a moving train and you better get on board?  Exactly.

How are you using video?  For personal?  Business?  Love to hear your thoughts in the comments below.

Video is gaining in momentum, technology and popularity. Now is the time for businesses, brand and artists to make sure they have video sources online.  Video is no easy task, but it can be done quickly and efficiently if you have the right video production team helping you.  If you need help, contact me here.

VIDEO FACTS:
Video results appear in about 70% of the top 100 listings, the type of content most often displayed in universal or blended search results. (Marketingweek, 2011)

With proper optimization, video increases the chance of a front-page Google result by 53x. (Forrester, January 2010)

Video traffic on mobile networks rose 10 percentage points over a one-year period and is now 50% of on traffic on wireless networks. (ByteMobile, 2012)

93% of smartphone users use their devices in the home, and almost 50% of users watch videos on their smartphones. 90% of smartphone searches result in an action such as a purchase or a visit to a business. (Google Blog, April 2011)

The majority of QR code scans are to access product information, and 25% of QR code scansare to access video content. (Loyalty360, 2011)

Affluent consumers prefer video and search to other digital advertising formats, as 41% of affluent online shoppers reported to eMarketer that they took an action after seeing one of these two ad formats. (eMarketer, August 2011)

 

 

ABOUT JEN

Jen Knoedl is Executive Producer of JenChicago Productions, as well as its enthusiastic video host. Click here to find out about sponsorship and partnering opportunities regarding travel, Chicago and entrepreneurship. Tweet Jen at @JenTravelsLife

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