The new iPhone. (Mmm… Apple-icious!)

The new iPhone was released today and my new gadget buddy, Eric Benderoff, of the Chicago Tribune suggested that I cover the story for JenChicago. I admit, I am not a “techie” and I had NO idea what a big deal it was going to be! Thanks for the tip, Eric!

People had been waiting in line at the Apple store on Michigan Avenue since 3:00 in the afternoon the previous day! I still can’t say I totally “get it”… but one thing is FOR SURE… there’s a whole lotta Apple-love out there! Way to go, Apple!

The new iPhone… Apple-icious! from Jen Knoedl on Vimeo.

Lots of love and appreciation to my mom, who woke up at the crack of dawn with me to film!


Jen Knoedl is Executive Producer of JenChicago Productions, as well as its enthusiastic video host. Click here to find out about sponsorship and partnering opportunities regarding travel, Chicago and entrepreneurship. Tweet Jen at @JenTravelsLife


  1. Jen, I was amazed how people were so “drawn” to you! That’s nice that they were all so eager for you to interview them! If I hadn’t seen it myself, I would have thought that you and those you interviewed had practiced and practiced your scripts! I’m amazed that you put together the music, the video, the text, the editing…all by yourself. And you learned the technology and process just by reading a book!!!!!!!!! Librarians, like me LOVE to hear that!

  2. You’re so cute, Mom! You are my favorite videographer! Thank you for helping so early!

  3. Jen,

    This is a great “apple lovers” story. Getting up the day before to get an iphone. Now that I brand loyalty for sure.

    Your interviewing skills are wonderful. People seem to just open right up and want to speak with you.. The Next Oprah in the making?

    Anyway, I am very interested in how Apple creates this frenzy around their product lunches. In business, mastering the product launch is a key skill. What do you think it is that apple is doing to keep their buyer so happy?

    - David B.

  4. I think Apple knows how to make people feel special, David.

    …and we all want to feel special, don’t we?

  5. iPads are terrible for redaing, strains my eyes, I read a good bit so I had to also get a Kindle. iPads are good though for just surfing the web, email, etc not good for any serious extended redaing like books, newspapers, etc.

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