Trending Topics LIVE on Fridays at noon @YahooSearchData


One of the best parts of my “work” is that I run into the coolest, smartest people and they tell me things I didn’t even know, that I didn’t even know.  Melissa Lang from Yahoo! Search Data is one of those people.  Every Thursday, Melissa sends me an email with the top quirky and interesting searches that are trending on Yahoo.  The granularity that they are able to provide is nothing short of amazing.  And the fact that it would take me a lifetime to gather all this data myself, makes it very clever of me to just use theirs.  (Thanks, Yahoo!)

This week on Trending Topics LIVE (Fridays at noon) we will discuss the following.  You may join in the conversation by tweeting questions or comments in to Spreecast (after logging in).  The videos will also be available for replay.

Quirky/Interesting Chicago and Travel Related Searches This Week (past 7 days)
  • Baseball Season: People across the country are gearing up for baseball season, but some people would say that no one loves sports, especially baseball, more than Chicagoans. So, who will you be cheering for this baseball season?  The Cubs or the White Sox? Searches this week on Yahoo! by Chicagoans for the “Cubs” are over five times higher than searches for “White Sox;” however the course of the past 365 days, searches for the “White Sox” have been slightly higher.  Although, when it comes to all Americans, the “Cubs” are almost two times more popular in search over the past year on Yahoo! than the “White Sox.”
  • Chicago City Sticker: People in the city of Chicago have been abuzz about the controversy associated with the recent proposed city sticker, and Chicagoans are turning to Yahoo! for more information.  And, believe it or not, but not just Chicagoans are interested in the City Sticker Controversy — searches for “Chicago City Sticker Controversy” are buzzing across the country this week on Yahoo!, and of the searches for “Chicago City Sticker Controversy” this week on Yahoo!, 56% are coming from men, and 30% of overall searches are coming from people ages 35-44. Top states searching for “Chicago City Sticker Controversy” include: Illinois and Virginia.
  • Whitney Houston: People in Chicago are just as shocked as the rest of the nation when it comes to Whitney Houston’s death, and this week they are turning to the Web for more information.  Searches this week on Yahoo! by Chicagoans for “Whitney Houston” are up 60,274% and searches for Chicago’s own Jennifer Hudson, who paid tribute to the musical icon during Sunday’s Grammy’s, are up 14,400% this week.  Also spiking this week by Chicagoans are searches on Yahoo! for “Grammy Awards 2012″ — searches are up 3,025%.  What did you think of Sunday’s show?
Did You Know: Chicago’s Millennium Park is not the only place bringing a little color to winter with their lights show. Check out this Yahoo! Travel story to see how European cities celebrate with festivals of lights. 
According to Yahoo!, the top searched Chicago neighborhoods this week by Chicagoans include:
  1. Wrigleyville
  2. Roscoe Village
  3. Lincoln Park
  4. Boystown
  5. Andersonville
  6. Wicker Park
  7. The Loop
  8. South Shore
  9. Ravenswood
  10. Pullman
According to Yahoo!, the top searched Chicago neighborhoods this week include:
  1. Boystown
  2. Kenwood
  3. Oakland
  4. Chinatown
  5. Wrigleyville
  6. Roscoe Village
  7. Lincoln Park
  8. Andersonville
  9. Ravenswood
  10. Pullman
We all know that despite a much warmer winter, Chicagoans are still clamoring for sunshine and a little break from old man winter.
According to Yahoo!, the top vacation searches by Chicagoans this week include: 
  1. Apple Vacations
  2. Carnival Cruises 2012
  3. Southwest Vacations
  4. Beaches
  5. Disney World
  6. Great Wolf Lodge
  7. Vacation Rentals
  8. Best Vacation Destinations
  9. Vacation Deals
  10. Six Flags

According to Yahoo!, the top searched cities by Chicagoans this week include:
  1. Chicago, IL
  2. Nashville, TN
  3. Phoenix, AZ
  4. New York, NY
  5. Myrtle Beach, SC
  6. Scottsdale, AZ
  7. Branson, MO
  8. Las Vegas, NV
  9. Atlanta, GA
  10. Houston, TX

ABOUT JEN

Jen Knoedl is Executive Producer of JenChicago Productions, as well as its enthusiastic video host. Click here to find out about sponsorship and partnering opportunities regarding travel, Chicago and entrepreneurship. Tweet Jen at @JenTravelsLife

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